UX/UI Project – Fashion E-Commerce Platform “CELÎNE”
As part of my certified training in UX/UI Design, I developed a comprehensive project: the concept and design of a modern fashion e-commerce platform called CELÎNE, tailored for style-conscious women aged 20 to 45. The goal was to create an emotionally engaging, inspiring, and user-friendly shopping experience that combines aesthetics with functionality.
To design a digital platform that not only sells fashion but creates a visual and emotional journey. The shop should inspire users, build trust, and guide them intuitively through the purchasing process.
I independently carried out the entire UX/UI design process—from initial concept to interactive prototype:
• Conducted target audience research and created detailed personas
• Defined user needs and formulated user stories
• Developed the information architecture and created a clear sitemap
• Designed user flows to map the customer journey from entry to checkout
• Built a cohesive visual design system including typography, color palette, and imagery
• Created a UI Kit to ensure consistency across all components
• Designed and built an interactive website prototype using Figma
• Integrated creative features such as image-based product search, AI-powered size recommendations, and an inspirational checkout experience
• Optimized product pages and navigation for usability and clarity
• Prepared a usability testing plan to evaluate and improve user experience
• Figma – for wireframes, visual design, UI Kit, and prototyping
• Adobe Photoshop – for image editing and retouching
• Design Thinking and Human-Centered Design – as methodological frameworks
• ISO 9241-210 – to follow international standards for user-centered design
The CELÎNE project demonstrates how thoughtful UX/UI design can result in a digital product that is both functional and emotionally resonant. The prototype delivers a well-structured, visually appealing, and intuitive shopping experience that meets the expectations of the target audience and reflects the brand’s identity.