Certificates

E-Commerce Certificate from alfatraining Bildungszentrum GmbH

I successfully completed a comprehensive training program E-Commerce, earning a certificate with the highest distinction: “Sehr gut” (100 points).
The course combined theoretical foundations with hands-on practice and a final project.

Key topics included:

E-Commerce Training Program

Fundamentals of E-Commerce

• Introduction to digital commerce and business models
• Frameworks and key players in online trade
• Multi-channel strategies and online sales channels

Legal Aspects

• Imprint, terms & conditions, right of withdrawal
• Data protection & GDPR compliances
• International B2C trade and product safety (GPSR)

Online Shop Systems & Design

• Comparison of shop systems and providers
• Usability & user experience in online shops
• Product presentation & descriptions
• Checkout process optimization

Online Marketing & Customer Acquisition

• Search engine marketing (SEA) & optimization (SEO)
• Social media marketing & content strategiese
• E-mail marketing & newsletter optimization
•Affiliate marketing & influencer collaborations
•Display advertising & retargeting

Payment Systems & Finance

• Payment methods and providers
• Risk management & fraud prevention
• Debt collection & receivables management

Logistics & Fulfillment

• Shipping options & warehouse management
• Returns management & optimization
• International logistics & customs clearance

Customer Service & CRM

• Customer service strategies
• CRM systems and loyalty programs
• Complaint management & after-sales service

Web Controlling & Data Analysis

• Web analytics tools and applications
• Conversion optimization & A/B testing
• KPI tracking & reporting

Artificial Intelligence in E-Commerce

• Overview of AI technologies
• Applications in professional workflows

Final Project

• Practice-oriented project work covering the full E-Commerce cycle
• From concept and implementation to analysis